
Performance Marketing
Course Overview:
Master the art of running high-converting ad campaigns with in-depth training on Meta Ads & Google Ads. Learn audience targeting, campaign structuring, remarketing, and conversion tracking to maximize ROI.
Key Topics Covered:
πΉ Meta Ads Mastery:
- Facebook & Instagram Advertising
- Meta Business Suite
- Ad Manager
- Audience Targeting
- Campaign Optimization
- Remarketing
- Meta Pixel Setup
πΉ Google Ads Mastery:
- Search, Display, Video, Shopping & Performance Max Campaigns
- Keyword Research
- Bidding Strategies
- Audience Targeting
- Analytics & Tracking
- Advanced Campaign Optimization
Tools Covered:
Meta Business Suite, Meta Ads Manager, Meta Pixel, Google Ads, Google Analytics (GA4), Google Merchant Center, Google Tag Manager.
Course Structure & Fees
π Course Format: Pre-recorded classes (self-paced, complete within 1 month)
π Course Access: Lifetime access to materials
π Job Training (Optional): Available after completing the course
π Course Fees: βΉ5,000 per course (paid upfront)
π Job Training Fees: βΉ10,000 (paid only after course completion)
π Placement Assistance: Provided upon successful completion of projects during the job training period.
About Zenate Solutions
Zenate Solutions is a leading digital marketing agency & training academy specializing in performance marketing, branding, and influencer marketing. With a strong focus on practical learning, we empower businesses and individuals with cutting-edge digital marketing skills to achieve success in the online world.
Why Choose Zenate Solutions?
β
Industry-Expert Trainers
β
Hands-On Practical Learning
β
Latest Tools & Techniques
β
Certification & Career Support
π Enroll Today & Elevate Your Digital Marketing Skills!
Course Structure & Fees
π Course Format: Pre-recorded classes (self-paced, complete within 1 month)
π Course Access: Lifetime access to materials
π Job Training (Optional): Available after completing the course
π Course Fees: βΉ5,000 per course (paid upfront)
π Job Training Fees: βΉ10,000 (paid only after course completion)
π Placement Assistance: Provided upon successful completion of projects during the job training period.
About Zenate Solutions
Zenate Solutions is a leading digital marketing agency & training academy specializing in performance marketing, branding, and influencer marketing. With a strong focus on practical learning, we empower businesses and individuals with cutting-edge digital marketing skills to achieve success in the online world.
Why Choose Zenate Solutions?
β
Industry-Expert Trainers
β
Hands-On Practical Learning
β
Latest Tools & Techniques
β
Certification & Career Support
π Enroll Today & Elevate Your Digital Marketing Skills!
Curriculum
- 14 Sections
- 73 Lessons
- 0m Duration
Module 1: Introduction to Meta Advertising
- Importance of advertising
- Creating Instagram
- Creating Fb Profile
- Creating fb pages
- Overview of Meta Business Suite Features
- Overview of Facebook & Instagram Ads
- Understanding Audience Targeting & User Behavior
- Setting Up a Facebook Page & Instagram Account
- Introduction to Meta Business Suite & Content Posting
- Creating & Setting Up an Ads Manager Account
Module 2: Advertising Fundamentals
- How Meta Advertising Works
- Understanding the Meta Algorithm
- Audience Targeting Strategies
- Conducting Audience Research
Module 3: Campaign Structure & Objectives
- Ad Types & Campaign Levels
- Awareness Campaigns (Brand Awareness & Reach)
- Traffic Campaigns (Driving Website & App Traffic)
- Engagement Campaigns (Likes, Comments, Shares)
- Sales Campaigns (Conversions, Catalog Sales)
- Lead Generation Campaigns
- App Promotion Campaigns
Module 4: Advanced Campaign Strategies
- Creating Multiple Ads for Better Performance
- Structuring Multiple Ad Sets for A/B Testing
- Budget Optimization & Bid Strategies
Module 5: Remarketing & Audience Building
- Understanding Remarketing & Its Benefits
- Creating Custom Audiences (Website Visitors, Engaged Users)
- Lookalike Audiences (Expanding Reach Effectively)
- Saved Audiences (Preset Targeting for Future Campaigns)
Module 6: Pixel & Conversion Tracking
- What is the Meta Pixel & How It Works
- Setting Up & Installing the Meta Pixel
- Using Pixel Data for Website Remarketing
- Tracking Conversions & Optimizing for Better ROI
Module 7: Advanced Campaign Setup & Optimization
- Dynamic Ads & Catalog Sales
- Automated Rules & AI Optimization
- Scaling Winning Campaigns for Maximum Results
- Analyzing Ad Performance & Making Data-Driven Decisions
Module 1: Introduction to Google Ads
- Understanding Google Ads & How It Works
- Google Ads vs. Other Advertising Platforms
- Setting Up a Google Ads Account
- Overview of Google Ads Interface & Dashboard
- Google Ads Policies & Compliance
Module 2: Google Ads Fundamentals
- Understanding the Google Ads Auction System
- Keyword Research & Match Types
- Search Intent & Audience Targeting
- Bidding Strategies & Budget Management
- Ad Quality Score & Its Impact
Module 3: Google Ads Campaign Types & Objectives
- Search Campaigns (Text Ads on Google Search)
- Display Campaigns (Banner Ads on Websites)
- Video Campaigns (YouTube Advertising)
- Shopping Campaigns (Google Merchant Center)
- Performance Max Campaigns (AI-Powered Multi-Channel Ads)
- App Promotion Campaigns (Driving Installs & Engagement)
- Local & Smart Campaigns (For Small Businesses)
Module 4: Ad Creation & Optimization
- Writing High-Converting Ad Copies
- Creating Responsive Search & Display Ads
- Ad Extensions & Their Importance
- A/B Testing for Ads & Landing Pages
- Improving Ad Relevance & CTR
Module 5: Audience Targeting & Remarketing
- Understanding Googleβs Audience Types
- Custom Audiences & Affinity Targeting
- Remarketing Strategies for High ROI
- Setting Up Customer Match & Lookalike Audiences
- YouTube & Display Network Remarketing
Module 6: Google Ads Tracking & Analytics
- Setting Up Conversion Tracking
- Understanding Google Analytics & GA4 Integration
- Using UTM Parameters for Performance Tracking
- Call Tracking & Lead Attribution
- Measuring ROAS & ROI for Campaigns
Module 7: Advanced Google Ads Strategies
- Dynamic Search Ads & Automated Bidding
- Smart Bidding Strategies (Maximize Conversions, ROAS, CPA)
- Scaling Campaigns for Maximum Profitability
- Competitor Analysis & Bidding Strategies
- Google Ads Scripts & Automation