Digital Marketing Mastery

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Overview
Curriculum
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Curriculum

  • 15 Sections
  • 63 Lessons
  • 0m Duration
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Module 1: Introduction to WordPress
7 Lessons
  1. Introduction to website
  2. Types of Website
  3. Fundamentals
  4. Domain & Hosting: Choosing the Right Provider
  5. Installing WordPress & Basic Setup
  6. Free Hosting & Domian
  7. Exploring WordPress Dashboard
Module 2: WordPress Website Designing
4 Lessons
  1. Choosing & Installing a WordPress Template & Plugins
  2. Understanding Pages vs. Posts
  3. Creating & Managing Menus & Navigation
  4. Designing a Homepage & Inner Pages
E-commerce with WooCommerce
4 Lessons
  1. Installing & Setting Up WooCommerce
  2. Adding Products & Categories
  3. Checkout Customization
  4. Managing Orders & Customer Data
Module 3: Introduction to SEO (Search Engine Optimization)
6 Lessons
  1. What is SEO? Understanding Search Engines
  2. Search engines & How it works
  3. Understanding SERP
  4. SEO Activities
  5. Importance of SEO for Business Growth
  6. SEO Tools & Analytics Overview (Google Search Console, Google Analytics, Ahrefs, SEMrush)
ON Page SEO
6 Lessons
  1. Keyword Research
  2. Tools Used For Keyword research
  3. Adding Meta Tags
  4. Optimizing Page Contents
  5. Image Optimization
  6. Schema & Canonical Tag
OFF Page SEO
3 Lessons
  1. Backlink Creation
  2. Listing in Directories
  3. Guest Blogging
Technical SEO
5 Lessons
  1. Google Search Console
  2. Google Analytics
  3. Robots.txt
  4. Site Map
  5. SSL & Mobile Optimization
Local SEO
1 Lesson
  1. Google My Business
SEO Audit & Reports
3 Lessons
  1. Tools For SEO Audit
  2. Creating a SEO Audit
  3. Analyzing Report
Module 1: Introduction to Social Media Marketing
2 Lessons
  1. Introduction
  2. Importance of Social Media in Digital Marketing
Module 2: Facebook & Instagram Marketing with Meta Business Suite
7 Lessons
  1. Creating Fb Profile
  2. Creating fb pages
  3. Creating Instagram
  4. Overview of Meta Business Suite Features
  5. Connecting Facebook & Instagram Accounts
  6. Navigating the Meta Business Suite Dashboard
  7. Managing & Scheduling Posts, Stories, and Reels
Content Strategy for Facebook & Instagram
3 Lessons
  1. Crafting Engaging Content for Each Platform
  2. Hashtag Strategy & Caption Writing
  3. Using Facebook & Instagram Reels for Growth
Facebook & Instagram Ads (Meta Ads Manager)
5 Lessons
  1. Setting Up Ads Manager & Business Manager
  2. Understanding Campaign Structure: Campaigns, Ad Sets & Ads
  3. Audience Targeting: Custom, Lookalike & Saved Audiences
  4. Ad Formats: Image, Video, Carousel, Reels, & Stories Ads
  5. Budgeting & Bidding Strategies for Maximum ROI
Module 3: LinkedIn Marketing
4 Lessons
  1. Creating & Optimizing LinkedIn Personal & Company Profiles
  2. LinkedIn Content Strategy: Articles, Posts & Videos
  3. LinkedIn Networking & Lead Generation
  4. Building Thought Leadership & Brand Authority
Module 4: YouTube Marketing
3 Lessons
  1. Setting Up & Optimizing a YouTube Channel
  2. YouTube Content Strategy: Long-Form Videos & Shorts
  3. YouTube SEO: Title, Tags, Description & Thumbnails
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