Performance Marketing

Overview
Curriculum
Reviews

Course Overview:

Master the art of running high-converting ad campaigns with in-depth training on Meta Ads & Google Ads. Learn audience targeting, campaign structuring, remarketing, and conversion tracking to maximize ROI.

Key Topics Covered:

πŸ”Ή Meta Ads Mastery:

  • Facebook & Instagram Advertising
  • Meta Business Suite
  • Ad Manager
  • Audience Targeting
  • Campaign Optimization
  • Remarketing
  • Meta Pixel Setup

πŸ”Ή Google Ads Mastery:

  • Search, Display, Video, Shopping & Performance Max Campaigns
  • Keyword Research
  • Bidding Strategies
  • Audience Targeting
  • Analytics & Tracking
  • Advanced Campaign Optimization

Tools Covered:

Meta Business Suite, Meta Ads Manager, Meta Pixel, Google Ads, Google Analytics (GA4), Google Merchant Center, Google Tag Manager.

Course Structure & Fees

πŸ“Œ Course Format: Pre-recorded classes (self-paced, complete within 1 month)
πŸ“Œ Course Access: Lifetime access to materials
πŸ“Œ Job Training (Optional): Available after completing the course
πŸ“Œ Course Fees: β‚Ή5,000 per course (paid upfront)
πŸ“Œ Job Training Fees: β‚Ή10,000 (paid only after course completion)
πŸ“Œ Placement Assistance: Provided upon successful completion of projects during the job training period.

About Zenate Solutions

Zenate Solutions is a leading digital marketing agency & training academy specializing in performance marketing, branding, and influencer marketing. With a strong focus on practical learning, we empower businesses and individuals with cutting-edge digital marketing skills to achieve success in the online world.

Why Choose Zenate Solutions?

βœ… Industry-Expert Trainers
βœ… Hands-On Practical Learning
βœ… Latest Tools & Techniques
βœ… Certification & Career Support

πŸ“ Enroll Today & Elevate Your Digital Marketing Skills!

Course Structure & Fees

πŸ“Œ Course Format: Pre-recorded classes (self-paced, complete within 1 month)
πŸ“Œ Course Access: Lifetime access to materials
πŸ“Œ Job Training (Optional): Available after completing the course
πŸ“Œ Course Fees: β‚Ή5,000 per course (paid upfront)
πŸ“Œ Job Training Fees: β‚Ή10,000 (paid only after course completion)
πŸ“Œ Placement Assistance: Provided upon successful completion of projects during the job training period.

About Zenate Solutions

Zenate Solutions is a leading digital marketing agency & training academy specializing in performance marketing, branding, and influencer marketing. With a strong focus on practical learning, we empower businesses and individuals with cutting-edge digital marketing skills to achieve success in the online world.

Why Choose Zenate Solutions?

βœ… Industry-Expert Trainers
βœ… Hands-On Practical Learning
βœ… Latest Tools & Techniques
βœ… Certification & Career Support

πŸ“ Enroll Today & Elevate Your Digital Marketing Skills!

Curriculum

  • 14 Sections
  • 73 Lessons
  • 0m Duration
Expand All
Module 1: Introduction to Meta Advertising
10 Lessons
  1. Importance of advertising
  2. Creating Instagram
  3. Creating Fb Profile
  4. Creating fb pages
  5. Overview of Meta Business Suite Features
  6. Overview of Facebook & Instagram Ads
  7. Understanding Audience Targeting & User Behavior
  8. Setting Up a Facebook Page & Instagram Account
  9. Introduction to Meta Business Suite & Content Posting
  10. Creating & Setting Up an Ads Manager Account
Module 2: Advertising Fundamentals
4 Lessons
  1. How Meta Advertising Works
  2. Understanding the Meta Algorithm
  3. Audience Targeting Strategies
  4. Conducting Audience Research
Module 3: Campaign Structure & Objectives
7 Lessons
  1. Ad Types & Campaign Levels
  2. Awareness Campaigns (Brand Awareness & Reach)
  3. Traffic Campaigns (Driving Website & App Traffic)
  4. Engagement Campaigns (Likes, Comments, Shares)
  5. Sales Campaigns (Conversions, Catalog Sales)
  6. Lead Generation Campaigns
  7. App Promotion Campaigns
Module 4: Advanced Campaign Strategies
3 Lessons
  1. Creating Multiple Ads for Better Performance
  2. Structuring Multiple Ad Sets for A/B Testing
  3. Budget Optimization & Bid Strategies
Module 5: Remarketing & Audience Building
4 Lessons
  1. Understanding Remarketing & Its Benefits
  2. Creating Custom Audiences (Website Visitors, Engaged Users)
  3. Lookalike Audiences (Expanding Reach Effectively)
  4. Saved Audiences (Preset Targeting for Future Campaigns)
Module 6: Pixel & Conversion Tracking
4 Lessons
  1. What is the Meta Pixel & How It Works
  2. Setting Up & Installing the Meta Pixel
  3. Using Pixel Data for Website Remarketing
  4. Tracking Conversions & Optimizing for Better ROI
Module 7: Advanced Campaign Setup & Optimization
4 Lessons
  1. Dynamic Ads & Catalog Sales
  2. Automated Rules & AI Optimization
  3. Scaling Winning Campaigns for Maximum Results
  4. Analyzing Ad Performance & Making Data-Driven Decisions
Module 1: Introduction to Google Ads
5 Lessons
  1. Understanding Google Ads & How It Works
  2. Google Ads vs. Other Advertising Platforms
  3. Setting Up a Google Ads Account
  4. Overview of Google Ads Interface & Dashboard
  5. Google Ads Policies & Compliance
Module 2: Google Ads Fundamentals
5 Lessons
  1. Understanding the Google Ads Auction System
  2. Keyword Research & Match Types
  3. Search Intent & Audience Targeting
  4. Bidding Strategies & Budget Management
  5. Ad Quality Score & Its Impact
Module 3: Google Ads Campaign Types & Objectives
7 Lessons
  1. Search Campaigns (Text Ads on Google Search)
  2. Display Campaigns (Banner Ads on Websites)
  3. Video Campaigns (YouTube Advertising)
  4. Shopping Campaigns (Google Merchant Center)
  5. Performance Max Campaigns (AI-Powered Multi-Channel Ads)
  6. App Promotion Campaigns (Driving Installs & Engagement)
  7. Local & Smart Campaigns (For Small Businesses)
Module 4: Ad Creation & Optimization
5 Lessons
  1. Writing High-Converting Ad Copies
  2. Creating Responsive Search & Display Ads
  3. Ad Extensions & Their Importance
  4. A/B Testing for Ads & Landing Pages
  5. Improving Ad Relevance & CTR
Module 5: Audience Targeting & Remarketing
5 Lessons
  1. Understanding Google’s Audience Types
  2. Custom Audiences & Affinity Targeting
  3. Remarketing Strategies for High ROI
  4. Setting Up Customer Match & Lookalike Audiences
  5. YouTube & Display Network Remarketing
Module 6: Google Ads Tracking & Analytics
5 Lessons
  1. Setting Up Conversion Tracking
  2. Understanding Google Analytics & GA4 Integration
  3. Using UTM Parameters for Performance Tracking
  4. Call Tracking & Lead Attribution
  5. Measuring ROAS & ROI for Campaigns
Module 7: Advanced Google Ads Strategies
5 Lessons
  1. Dynamic Search Ads & Automated Bidding
  2. Smart Bidding Strategies (Maximize Conversions, ROAS, CPA)
  3. Scaling Campaigns for Maximum Profitability
  4. Competitor Analysis & Bidding Strategies
  5. Google Ads Scripts & Automation
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